10 Platforms Web3 Founders Can Leverage to Tell Their Brand Story, Build Relationships, and Attract Investors

1. X (Twitter)

If Web3 were a structure, X would be one of its foundational blocks—remove it, and the entire framework could wobble. This platform is the heartbeat of Web3 discourse. It is where narratives take shape, founders introduce bold ideas, and early communities form before migrating to platforms like Discord or Telegram. Every important player in Web3 is on X: investors, builders, marketers, market makers, incubators, and everyday crypto users. For any Web3 startup, X is not optional; it’s essential. Your presence here signals relevance, and your voice helps shape the ecosystem.

X is suitable for: 

• Thought leadership: Use X to share insights about your vision, product roadmap, and the bigger picture. Whether it’s solving real-world problems or contributing to a larger ecosystem goal, expressing why and how you’re building is crucial. 
• Community building: The first spark of community interest usually happens on X. Share regular updates, dev progress, team highlights, and behind-the-scenes glimpses, and also interact with your followers in the comment section. The more consistent and authentic your presence, the more likely users are to follow you to other platforms like Discord, Telegram, or subscribe to your newsletter.
• Spaces & strategic networking: Participating in or hosting X Spaces is a high-leverage way to connect directly with potential users, partners, and investors. Treat each Space as an opportunity to pitch your product, share your origin story, and answer questions from the community.

2. LinkedIn

While Web3 thrives on decentralization, anonymity, and permissionless systems, trust still plays a vital role, especially when it comes to investors, partnerships, and public perception. On X, you can remain anonymous and still gain traction, but LinkedIn demands transparency, professionalism, and proof of legitimacy.

For Web3 founders and projects, LinkedIn serves as the modern credibility layer. It’s where you go to prove that behind the pseudonym or project name is a capable team, a real business, and a mission worth believing in. 

Having both a personal and company presence on LinkedIn enhances your brand image, reinforces trust, and makes your project more appealing to institutional investors, contributors, and partners.

LinkedIn is suitable for: 

• Founder stories: On LinkedIn, posts directly from founders resonate far more than generic company updates. Share your motivations, struggles, breakthroughs, and the why behind your product. Authenticity attracts users, community supporters, investors, and potential team members who believe in your mission.
• Professional branding: Unlike the chaotic energy of X, LinkedIn rewards clarity, consistency, and polish. Use this platform to position your startup. From your company page visuals to the way you describe your mission and roadmap, this is your chance to show that you’re building something sustainable, not just another short-lived crypto trend.
• Investor connections: LinkedIn is home to both active investors and silent observers. A well-managed profile and consistent storytelling can get you noticed. By engaging in relevant conversations, commenting on investor posts, and sharing insights about your startup, you naturally attract attention and build relationships that can move your startup forward.

3. Mirror.xyz

While platforms like X and LinkedIn are essential for quick updates, short threads, and visibility, long-form content still holds weight in Web3. Often described as the decentralized version of Medium, Mirror allows founders and startups to publish and own their content on-chain.

As your brand grows, so does the need to go beyond bite-sized posts and dive deeper into your mission, tokenomics, roadmap, and project philosophy. Mirror is positioned to support this, offering both creative freedom and blockchain-native functionality that supports community engagement and content monetization.

Mirror is suitable for: 

• Sharing founder stories: Mirror is ideal for in-depth storytelling. Use it to chronicle how your startup came to be, the problem you’re solving, and the vision you’re building toward. These stories help users and investors connect with your brand on a deeper level.
• Publishing whitepapers, tokenomics, and roadmaps: Beyond storytelling, Mirror is a powerful space for technical documentation. Use it to publish your whitepaper, explain your tokenomics in plain language, and outline your product milestones. These resources not only inform your community but also act as trust-builders.
• Tokenizing and monetizing your content: Mirror lets readers collect your posts either for free or for a token, allowing you to build a collector base or even raise funds through tokenized publishing. This creates a new dimension of community participation, where users are both readers and early supporters. 

4. Farcaster

Farcaster is emerging as one of the most powerful Web3-native social platforms, a decentralized alternative to traditional networks that places content ownership, interoperability, and innovation at its core. Through Warpcast, its most popular platform, founders can connect with early adopters, launch interactive campaigns, and integrate directly into the Web3 ecosystem.

Farcaster is built for the Web3 community—a space where developers, investors, and crypto-native users actively participate in conversations, share product updates, and experiment with cutting-edge features like Frames for interactive content.

Farcaster is suitable for: 

• Building niche Visibility: Farcaster’s user base is growing and influential. It houses technical builders, investors, and early Web3 advocates. This makes it the ideal space to share your product’s development journey, pitch new ideas, and get feedback from people who understand the space deeply.
• Leveraging Warpcast for interactive campaigns: Warpcast, the leading Farcaster platform, enables creators and startups to launch Frames—interactive posts in the social feed. Use them for giveaways, pre-signups, protocol interactions, or live demos directly within the platform.
• Connecting with fellow builders & investors: The conversations on Farcaster are often builder-focused. This makes it ideal for forming partnerships, networking with other projects, and catching the attention of early-stage investors who prefer substance over hype.

5. Medium

Medium has proven to be highly effective for Web3 founders looking to expand their reach beyond crypto-native platforms. With millions of monthly readers across diverse industries, Medium bridges the gap between Web2 and Web3 audiences, offering startups a powerful channel for visibility, education, and trust-building.

Medium’s SEO support makes it an ideal platform for long-form storytelling. Whether you’re explaining complex tokenomics, launching a feature update, or sharing your founder journey, Medium is a suitable home for your content.

Importantly, Medium articles often rank well on search engines, allowing you to drive organic traffic to your startup’s site or community links.

Medium is suitable for: 

• Establishing thought leadership: Publishing well-researched, insightful content helps position you as a credible voice in the space. Share your thoughts on trends, industry challenges, or lessons from building on-chain products. This builds authority and trust with readers.
• Product education: Medium is an excellent space to educate potential users, partners, and contributors. Use it to break down your product’s value proposition, explain technical concepts, or publish FAQs. This kind of educational content not only builds awareness but also increases product growth.
• Increase Brand Awareness: Consistency matters. Publishing regularly on Medium builds brand recognition, especially when your posts are shared across platforms like X, LinkedIn, or newsletters. You can also repurpose Mirror or blog content here to tap into Medium’s algorithmic distribution and search discoverability.

6. YouTube

In a time where people are driven by visuals, YouTube stands as one of the most useful platforms for storytelling. It allows Web3 startups to go beyond text and threads; to show, not just tell. With over 2 billion monthly active users and deep integration into Google search, YouTube is ideal for founders looking to build authenticity, credibility, and emotional resonance.

Whether it’s a product demo, a behind-the-scenes clip, or a founder speaking candidly about their mission, video content has the power to humanize your brand and create deeper connections with your audience. YouTube videos are also incredibly versatile as they can be repurposed for social media, embedded in blog posts, or featured in investor pitches and newsletters.

YouTube is suitable for: 

• Product reviews: Publishing video testimonials or reviews with early users, product testers, or community members adds authenticity to your product story. Hearing others speak positively about your startup builds social proof and fosters trust.
• Educational Explainer Videos: Videos are one of the most effective tools for simplifying complex Web3 concepts. From onboarding walkthroughs to breakdowns of how your product works, educational content can demystify your product and help attract non-technical users.
• Founder Journey Content: People don’t just want to read your story; they want to hear it from you. Filming short, raw, or edited videos where you talk about your journey, motivations, challenges, and vision gives your brand a human face. It builds credibility with your audience over time.

7. Substack

Substack gives Web3 startup founders a valuable tool to build meaningful relationships with their audience. It offers a low-barrier way to launch a professional newsletter without needing technical expertise, all while fostering long-term engagement and even monetization.

Unlike traditional platforms, Substack bypasses algorithmic feeds, delivering content straight to subscribers’ inboxes, where it’s more likely to be seen, read, and acted upon. 

Substack is suitable for: 

• Publishing newsletters: Use Substack to build and maintain a personal newsletter. Whether it’s weekly, bi-monthly, or monthly, newsletters are ideal for sharing roadmap progress, product milestones, investor announcements, community stats, and upcoming events.
• Building a loyal community: Substack supports threaded discussions and direct comments, allowing subscribers to respond, ask questions, and feel part of your journey. This two-way communication helps foster deeper loyalty and transforms passive readers into active community members.